We’re upgrading StartupJobs’ visual identity

StartupJobs has grown. And hundreds of startups along with us. They’re conquering the world with their products. They’ve changed the daily lives of thousands of people in the Czech Republic. We’ve grown, too. Therefore, we’ve decided to change our visual identity. In order to symbolize what is the norm for us and startups: never ending upgrades.

StartupJobs joined forces with Studio Najbrt and our new identity was born. One that will upgrade us and our companies.

Foundations of our new visual identity

Logo
Our new logo with an accented cursive "Up" symbolizes upgrading & leveling up, that’s our philosophy. It’s our typical mix of blue and black, and the uniquely customized Fellix font.
The letters "t" and "J" form a square bracket in the logo, which emphasizes the "Up" even more. "Up" in the logo can be replaced with other graphic elements, giving the logo new meanings in different contexts.
We use the logo concept in various forms, even for our individual brands - StartupMarket, StartupTalk and StartupEdu.
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Typography
On our website and in marketing communication we use the modified Fellix font from the Czech designer Martin Vácha.
Some letters are replaced by special characters in our typography. These bring more angularity to our visuals, which contributes to their uniqueness and an overall bold technological impression.
Graphic elements
The overall impression of the design is enhanced by symbols and patterns.
With their help we’re trying to achieve greater abstraction, simplification, maturity and connection across individual pages.
The original 3D form of the symbols contribute to the modern technological atmosphere of the entire website.
Avatar UP
Goodbye Mr. Shark, it's time for an [up]grade!
Our original shark mascot is going to be replaced by the Up avatar, which we now use as a placeholder for the logo - for example on social networks.
Just like the "Up" in the logo, our new avatar also points to never-ending upgrades; the philosophy that StartupJobs follows.
Colors
The new color scheme of the visual consists of several new colors.
In addition to our standard blue, white and black - for greater clarity and structure. We now also have space for other distinctive colors - green, red, pink and gold.

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About our new visual identity with Aleš Najbrt

Why did we decide to upgrade our visuals?

"The visual change is an ideal opportunity for us to adapt StartupJobs to expectations and needs of today's market, that is, like us, constantly evolving. We view the new StartupJobs identity as modern, technological and innovative - just like our clients and people who are looking for work with us. We’re honored to have been able to work with the best in the industry - Studio Najbrt - and we believe that thanks to it we’ll be able to upgrade the entire communication of the brand forward."

Filip

founder of StartupJobs

How was our new identity created?

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"Accepting some elements of our new identity took me a bit longer. Whether it's retro, futuristic, playful or provocative, it's an attractive design, noticeable and you can't get it out of your head for a long time. In the end, with this identity, I finally let my imagination run wild and realized that we want to do things differently and I fully stand behind it. This will also help us upgrade faster. I believe that users will gradually experience the same thing and embark on the same journey with us!"
Kuba
CMO
StartupJobs
"We’ll definitely always remember our shark fondly but it was time for a change. And since change was on the menu, we didn't want to hold back. From the proposals offered, we chose one, which wasn’t bound by nostalgia, but focuses purely on what needs to be upgraded. One of the things I enjoy about working on a new identity is that it's a completely new world where new rules apply and we start with a clean state. We also try to be more bold and stand out, which is liberating."
Pavel
Designer
StartupJobs
"When I first saw the design of the new StartupJobs identity, I associated its motifs with a futuristic digi game. And that's exactly what I see in our new visual even now - playfulness, emphasis on technology, futurism and originality. The task of our marketing team will now be to use these elements appropriately in addition to design and other communication. So that we build on our sharky playfulness, while at the same time increase relevance among the target group."
Bára
Brand manager
StartupJobs